SOPHIA’S BRANDSTORY Q: CEO’s Background May has over 24 years of experience in the beauty industry. Her profession as a part time beautician since her school days has brought her to where she is now. Q: When was the brand “Sophia” established? Sophia started off as a retail beauty centre, registered under Smart Beauty Sdn.
Q: CEO’s Background
May has over 24 years of experience in the beauty industry. Her profession as a part time beautician since her school days has brought her to where she is now.
Q: When was the brand “Sophia” established?
Sophia started off as a retail beauty centre, registered under Smart Beauty Sdn. Bhd. 24 years ago, which has now expanded to 5 outlets.
Q: How did the brand Sophia come about?
Throughout her journey as a beautician, May has encountered many customers specifically in the Asian region with problematic skin such as pigmentation, skin discoloration and enlarged skin pores but with limited time to tackle such concerns. As a result, Sophia was born to provide excellent skin solutions to customer effectively and conveniently.
Q: What is Sophia’s mission and vision?
Mission: To enhance one’s beauty in and out as well as creating a beautiful and wonderful life.
Vision: To become a trusted, customisable premium beauty experience store that everyone trusts and loves and set to revolutionise the beauty service industry and build a sustainable ecosystem.
Q: What technology is Sophia using?
Sophia uses their unique revolutionised skin-deep Cells Reversion and Stem Cell technique to activate the cells’ natural metabolism and rejuvenation ability.
With the employment of natural micro-aesthetic facial products which effectively penetrates into the skin, customer can safely achieve a healthier, more enhanced and defined appearance without going under the knife.
Q: What services does Sophia offer?
Sophia offers 2 different segments of product namely, Sophia and Lohas which target the face and body respectively.
Sophia treatments concentrate on the skin and facial sculpting (eyes, nose, mouth and jaw) whereas Lohas treatment such as body detoxification, slimming and pressure relieving procedure improves the body circulatory system as a whole (Oxygen, water and blood).
Q: Where is the origin of Sophia’s product?
Switzerland. Sophia had won many accolades in Malaysia and across the world.
Q: What is Sophia’s customer segment?
Anyone who has limited time yet wishes to seek a long lasting and effective skin care regime.